Social Enterprise UK (SEUK) is the national body for businesses with a social or environmental purpose. In December 2024, I joined the team on a short-term contract to strengthen their communications and help shape the brand for social enterprise.

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A key SEUK service is the Buy Social Corporate Challenge (BSCC), which partners with corporates with the aim of getting them to spend £1 billion on social enterprises through procurement over ten years.

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The annual BSCC report promotes the challenge and strengthens partner relationships. With two years remaining, SEUK wanted a fresh approach to motivate existing partners and attract new ones. I proposed shifting from a text-heavy print format to a bold, digital-first design optimised for screens.

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I reduced the word count and directed the designer to emphasise key points with strong visuals consistent with partner media packs. With a new slogan, punchier assets, and more impactful copy, the social media campaign achieved a 33% engagement rate and 25% click-through rate - SEUK's best results of the year. It also helped develop relationships with two new corporates.